Swedish communication technology Ericsson got 5-year deal to upgrade Vodafone India for managing pre-paid charging system. Now Vodafone has around 75 million customers.
Ericsson will modernise Vodafone's legacy infrastructure with the new Charging System in circles of Uttar Pradesh (West), Uttar Pradesh (East), Punjab, Haryana and Himachal Pradesh.
The deployment will enable convergence across payment methodologies and devices, and enable Vodafone to activate enhanced data charging via mobile broadband charging in the future. Customers be able to adjust their plans themselves, improving their overall customer experience. It will also enable Vodafone to provide personalized offers to individual consumers by understanding their service consumption patterns.
Head of Erricsson India said: Our solution creates greater monetization opportunities while simultaneously reducing the overall service activation, management and delivery costs. More importantly, it also provides Vodafone the flexibility to maintain one convergent system across all services, networks and payment methods.
Vishant Vora, director (Technology) for Vodafone India, said the Ericsson deal will give greater flexibility at the hands of the customers. "The fast-maturing Indian mobile internet consumers expect greater control and flexibility on the kind of services they want to consume, when they want to consume and how they would like to pay for it. The one size fits all and tiered pricing models for services are being fast replaced by a need for personalized services."