When you add a promoted result, which was called Best Bets in SharePoint 2010, you show this result above the ranked results. For example, for the query "suggestion", you can add a link to a suggested site above all ranked results.
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This is an easier way to save users from the frustration of paginating through search results. In this article I will explain step-by-step how to create promoted results.
Navigate to Manage Query Rules under Search Tab.
Select Local SharePoint Results as shown below.
Click on New Query rule and provide the following Information.
ii) Query Matches Keyword – It should be the word for which you are promoting the search results.
After entering Query rules, click on Add Promoted results
Enter the following information in the Add promoted result page.
a.Title – Title of the promoted result.
b. URL – URL of the promoted result.
c. Description. -
Go to the Search Centre and type the word "suggestion"
Here you go!!
Suggestion appears right at the top with the ticked mark symbol. Irrespective of the search results, promoted results appears fast.